Mundo E - Mexico City
Best Buy Mexico City Mexico Mundo E Mall
Best Buy's first store in Mexico at Mundo E mall in Mexico City. At 96,000 sq ft. across two floors, it was the largest flagship store in the company at the time. The lower level space was realized from the former parking garage making layout of the space a challenge with a virtual forest of large columns to contend with. During the development of this store I acted as the in-country design director while we searched for a local candidate. I worked closely with the business teams to develop the individual value propositions for the country while leading and providing direction to the local design staff and outside consultants.
