Cannondale Pro Cycling launch event
Cannondale pro cycling launch event at the IAC Building in New York City 2015
The public launch of Cannondale's new pro cycling team in 2015 at the Frank Gehry designed IAC building in New York City. I worked on the event theme design, event layout, lighting and fixture design. The event consisted of a pre-launch press event, cocktail reception in the product gallery, followed by the team introduction in the main lobby space on the 120 ft. by 11 ft. interactive video wall. The event was live streamed around the world, a first for the bike industry.
