Beer crowler/growler label design for Meijer. The design focuses on Meijer heritage with a spin on the first Meijer delivery truck and the Grand Rapids skyline in the background. Grand Rapids is nicknamed “Beer City USA” due to the amount of craft breweries headquartered there. Leadership wanted a design that stood out among other growlers and that could be a collectible or souvenir item for the beer tourists. The design is featured in local marketing, in-store, and on t-shirts and other breweriania.