GT Bicycles Interbike Booth

GT Bicycles hadn't been to the big US Bike show Interbike for over 7 years. In order to reinvigorate interest from the Independent Bike Dealer (IBD) network Dorel invested in a 60 ft by 40 ft event space. The booth was designed to be open and inviting with access from all four sides with the meeting and lounge space oriented in the center working around one of the large columns in the Mandalay Bay exhibition hall.